GLOBAL manufacturers need to take care choosing brand names — because a mistranslation can cost them dear.
brand namesWhy consumers balk at companies’ efforts to rebrand themselvesDigg - Business & Finance Sat, 01/15/2011 - 18:34
Why does bad branding happen? Most of the people who spend their lives creating new logos and brand names have a peculiar weakness for management drivel. Tags:
15 Brand Names DecodedDigg - Business & Finance Thu, 12/03/2009 - 06:50
Check out how some of the most-favored brands began their corporation and who or what sparked the inspiration for its name... Tags:
E.U. Court Adviser Backs Google in Trademark CaseNYT > Business Tue, 09/22/2009 - 12:38
The adviser said the company should be allowed to sell brand names like Louis Vuitton or Coca-Cola as advertising keywords on its search engine. Brand Names Live on After the Stores Are ClosedNYT > Business Mon, 04/13/2009 - 14:13
Liquidators of stores like Linens ‘n Things and Sharper Image are using the names to sell new products. |
