New division to focus on branded entertainment, sponsorship sales across Rainbow Media-owned channels and multiple platforms.
branded entertainmentIFC, Sundance Form Joint Sales ForceBroadcasting & Cable - Business and Deals News Fri, 10/10/2008 - 12:50
TMZ to Launch Hub on MySpaceTVBroadcasting & Cable - Business and Deals News Wed, 10/01/2008 - 23:20
Warner Bros. Television Group teaming up with social-networking site to launch TMZ-branded entertainment hub at MySpaceTV. Microsoft's star turn on 'CSI: NY' worth more than $1 millionNewsvine - business Sat, 05/03/2008 - 23:46
The business of branded entertainment and product integration is big and getting bigger. An analysis of the role Microsoft's technology played in Wednesday's episode of "CSI: NY" emphasizes just how sophisticated this form of advertising has become. Advertising: The Supporting Actor Wore RadialsNYT > Business Tue, 03/25/2008 - 21:29
Branded entertainment, in which a brand is integrated into the plot of a movie or TV series, is intended to prevent consumers from avoiding advertising. |
