Coca-Cola North America senior vice president of integrated marketing Beatriz Perez sat down with B&C Los Angeles bureau chief Ben Grossman to discuss Coke’s strategy during a brief development season, the evolving upfront process and the changes from emerging technologies.
bureau chiefTAKE FIVE: Beatriz Perez on Coca-Cola's New Upfront FormulaBroadcasting & Cable - Advertising News Mon, 03/17/2008 - 15:56
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