New Orleans -- Target better or be left behind. That was the word to the cable industry from one of the country's largest automotive advertisers Tuesday in a call to arms to cable to speed its push for addressable advertising.
cable industryCable Show ’08: Cable Must Rev Up Addressable AdvertisingBroadcasting & Cable - Advertising News Tue, 05/20/2008 - 15:51
New Orleans -- Target better or be left behind. That was the word to the cable industry from one of the country's largest automotive advertisers Tuesday in a call to arms to cable to speed its push for addressable advertising. Cable Show ’08: Cable ‘Goes on Offense’Broadcasting & Cable - Advertising News Sun, 05/18/2008 - 21:21
New Orleans -- Cable-industry leaders delivered a simple message at Sunday’s opening general session of The Cable Show ’08 here, with an estimated 14,000 attendees: The industry is “going on offense” even as competition mushrooms. Free Press Offers ‘Olive Branch’ to CableBroadcasting & Cable - Business and Deals News Thu, 04/17/2008 - 18:06
Network-neutrality fan Free Press, which has complained to the FCC and elsewhere about Comcast's network management -- they say "blocking" -- of BitTorrent peer-to-peer traffic, said Thursday that it wanted to "extend an olive branch" to the cable industry. Matt Polka Speaks for the Little GuyBroadcasting & Cable - Business and Deals News Sun, 04/06/2008 - 10:00
Small cable operators are dealing with some big issues in Washington, D.C. American Cable Association president Matt Polka understands how some people have concluded that FCC chairman Kevin Martin has a vendetta against the cable industry but sees an ally in the chairman on program tying. What's Up? DOCSIS: Comcast Launches Higher-Speed InternetBroadcasting & Cable - Business and Deals News Wed, 04/02/2008 - 22:33
One week after announcing that it would work with BitTorrent on ways to better manage Internet traffic on its network, Comcast announced Wednesday the first rollout of its higher-speed Internet service, which will launch Thursday in the Minneapolis-St. Universal Electronics Licenses Remote-Control Technology from Hi...Broadcasting & Cable - Business and Deals News Tue, 03/11/2008 - 13:37
Universal Electronics, the largest supplier of remote controls to the cable industry, signed a license agreement with Hillcrest Labs for its patented Freespace pointing and motion-control technology, which allows a wireless device to navigate through an interactive program guide by making computer-mouse-like movements through the air. Tags:
Broadcasters Look to FCC for DTV-Carriage HelpBroadcasting & Cable - Business and Deals News Tue, 03/04/2008 - 18:49
The National Association of Broadcasters and its spectrum-watchdog counterpart, the Association for Maximum Service Television, weighed in on the FCC's cable digital-TV-carriage order, essentially supporting all of the things the cable industry opposed in its own filing at the FCC. Tags:
Association of Cable Communicators Names Golden Beacon Award Nom...Broadcasting & Cable - Advertising News Wed, 02/27/2008 - 20:11
The Association of Cable Communicators said Wednesday that it picked three nominees for its top honor, the Golden Beacon Award, which honors a cable public-affairs campaign that affects for the cable industry and the industry's national image. Association of Cable Communicators Names Golden Beacon Award Nom...Broadcasting & Cable - Business and Deals News Wed, 02/27/2008 - 18:07
The Association of Cable Communicators said Wednesday that it picked three nominees for its top honor, the Golden Beacon Award, which honors a cable public-affairs campaign that affects for the cable industry and the industry's national image. |