core brand

Key to GM’s turnaround: Chevy

MSNBC.com: Business  Fri, 07/10/2009 - 12:01

 Now that GM is out of bankruptcy, how will the automaker turn its operations around?<br /><br />Two experts on CNBC tackle the question.  (CNBC)With General Motors leaving bankruptcy, can its core brand churn out cars and crossover SUVs that stand up to Toyotas, Hondas, and Fords?