cricket tournament

Financier R. Allen Stanford, who is awaiting trial on charges he orchestrated a massive Ponzi scheme, spent a half-million dollars in a lobbying effort to gain U.S. approval for Cuba to participate in his international cricket tournament.

Do the sports leagues need the press, or does the press need the sports leagues?

My guess is that, say, 15 years ago, the leagues needed the press, but now, I'm not so sure. I think that the sports fan knows where to go to get in-depth coverage, and it's not a press outlet.