customer segment

Marketing Expert Denise Hopkins to Present at Annual Warrillow S...

Small Business Trends  Mon, 06/01/2009 - 04:00

SCHAUMBURG, Ill., (PRESS RELEASE - June 1, 2009) — Even as the recession appears to be softening, small businesses remain cautious regarding their spending habits.

Small business owners are increasingly skeptical of big business and are shifting their dollars to support local businesses that they view as more trustworthy.

In order for marketers to best position themselves for post recession growth within the small business market, they must reconnect with small business owners on a local market level.