So the iPad is starting to get orders and the numbers are large - OK, there's been a recession, people are bound to start wanting the new toys to cheer them up a little.
I can relate to that.
That's not the real story, though, if we assume 'story' means something unexpected in some way.
The real story is rather different - it's not even that we're not getting it in the UK until a little later, that was entirely predictable and even fair.