In what may be a first, a company has bought rights to a Facebook page -- in a bidding war, even. OraBrush, a company that makes tongue cleaners, has outbid Hershey's for the rights to the "Kisses" public profile, according to the Inside Facebook blog.
Pricing was not disclosed. The Kisses page has 1,158,002 fans, and every time the owner of the page posts something to it, it automatically appears on the status page of all its fans because it has "stream access." This means it's an easy way to advertise.
"Facebook wants Pages to be authentic channels for brands and authorized agents,...