information week

According to an Information Week article, it would appear that gamers actually like the in-game adverts that they see while they play.

Or rather Massive Inc, a Microsoft subsidiary that handles in-game advertising, has said as much. Gamers were surveyed and the results suggest that they will happily accept such marketing mechanisms, indeed an example is given of an Adidas advert that was placed within the Major League Baseball 2K7 game - of those players that remembered the adverts, many said they actually enhanced the gaming experience.

Grant Johnson, chief client officer and founding...

Information Week is out with a new story ranking the top Internet search firms (by number of searches) for the month of February, 2008.

The results may indicate why Microsoft wants a piece of Yahoo so badly, even though Bill Gates & Co. seem unwilling to up their share-per-price bid for Yahoo.

IW, in a headliner entitled "Microsoft's Search Share Continues To Decline" says that for the month of February, 2008, Google had 5.86 billion searches, Yahoo had 2.14 billion, and Microsoft had 953 million.

The magazine cited research provided by comScore. While framing the internet search in 30-day...