Rebecca Keszkowski named VP, digital integrated marketing for MTV Networks Entertainment Group.
integrated marketingSpike Digital Entertainment Group’s Keszkowski PromotedBroadcasting & Cable - Business and Deals News Mon, 08/04/2008 - 12:50
TAKE FIVE: Beatriz Perez on Coca-Cola's New Upfront FormulaBroadcasting & Cable - Advertising News Mon, 03/17/2008 - 15:56
Coca-Cola North America senior vice president of integrated marketing Beatriz Perez sat down with B&C Los Angeles bureau chief Ben Grossman to discuss Coke’s strategy during a brief development season, the evolving upfront process and the changes from emerging technologies. |
