journal of consumer research

(University of Chicago Press Journals) When people make choices for future consumption, they select a wider variety than when they plan to immediately consume the products.

A new study in the Journal of Consumer Research examines the reasons behind this diversification of choices.

(University of Chicago Press Journals) Most of us have stood in a supermarket aisle, overwhelmed with the array of choices.

Making those choices is easier if the options are categorized, according to new research in the Journal of Consumer Research.

(University of Chicago Press Journals) Many heavy meat eaters believe they eat a lot of meat because of the taste.

But according to groundbreaking new research in the Journal of Consumer Research, the reason that a beef burger tastes better than a veggie burger to some people has more to do with values than actual taste.

(University of Chicago Press Journals) A new study in the Journal of Consumer Research found that people who made annual budgets were more accurate than those who made monthly ones.

They also found that peoples' perception of their budget-making abilities affected the accuracy of the budgets.

(University of Chicago Press Journals) According to new research in the Journal of Consumer Research, people tend to underestimate the intensity of their recalled feelings if those feelings were mixed, as opposed to purely happy or sad.

(University of Chicago Press Journals) People who are bicultural and speak two languages may actually shift their personalities when they switch from one language to another, according to new research in the Journal of Consumer Research.

(University of Chicago Press Journals) Every day we're faced with decisions that involve spatial judgments. Which line should we choose at the supermarket?

Which route should we take to work? A new study in the Journal of Consumer Research shows that thinking styles affect spatial judgment.

(University of Chicago Press Journals) Can watching TV news or crime shows trigger overeating? According to new research in the Journal of Consumer Research, people who are thinking about their own deaths want to consume more.

(University of Chicago Press Journals) The more choices people get, the less consistent they are in making those choices, according to a new study in the Journal of Consumer Research.

The study's findings may affect the way researchers examine consumer choices.

(University of Chicago Press Journals) Feeling powerless can trigger strong desires to purchase products that convey high status, according to new research in the Journal of Consumer Research.

In a study that may explain why so many Americans who are deeply in debt still spend beyond their means, authors found that research subjects who were asked to recall times when someone else had power over them were willing to pay higher prices for status-symbol items.