kraft foods

Kraft Foods is freshening up the image of its Jell-O brand by pairing up with an old friend.

In America, some of the most well known companies - the likes of Kraft Foods, Avon Products and PepsiCo have a woman at their helm, yet still, women account for only three percent of the chief executives at the helm of the 500 biggest US companies.

Some of Cadbury's biggest shareholders, led by Legal & General, continued to reject Kraft Foods' 10.5 billion pound bid and will look for an increased offer over the next four days.

Cadbury made its final case for the defense against Kraft Foods' 10.5 billion-pound ($17 billion) takeover bid on Tuesday, but a raised offer was still expected to win over shareholders in the British.

New York: US chocolate maker Hershey and Ferrero of Italy said yesterday they were mulling a potential counter-bid for British confectioner Cadbury, the object of a hostile offer from Kraft Foods.

As the recession took a toll on many companies, many shoppers moved to private label or store brand products to save money.

The trend had some food companies worried and they countered with price reductions to avoid losing market share.

But as the gaining popularity of store brands has leveled out, companies are able to see which of their products were able to survive and at what price.

Kraft CEO Irene Rosenfeld discussed the issue with investors during a conference call on Tuesday.

Kraft Foods has six weeks to make a binding offer to buy British candy maker Cadbury or else walk away for at least six months, Britain's mergers and acquisitions regulator said Wednesday.

The trust that controls Hershey Co. has hired a notable banker and a small banking firm to advise on a possible bid for rival candy maker Cadbury PLC to compete with an offer from Kraft Foods Co., according to a published report.

Kraft Foods’ hostile bid for Cadbury was only the latest potential blockbuster deal in recent days. But activity is much lower than the last few years.

Kraft Foods, the biggest food conglomerate in North America, said Monday that the world's second-largest confectionery group had rejected the approach.