luster

The automaker is striving to restore the luster to Lincoln, its luxury brand, which in recent years has been catering to older, less affluent consumers.

Buyers were willing to overlook Toyota's safety troubles the last few months thanks to zero-percent financing and other deals, but as the lure of incentives fades, Toyota has a tough job: Winning over consumers who no longer trust the brand.

Sorry, Google fans, but from a financial perspective, the search giant seems to have lost some of its luster.  Goldman Sachs hasn't come close to suggesting that anyone sell their stock - and is in fact still recommending that people buy more - but at the same time, the firm has removed Google from its "Conviction Buy" list.

Toyota aims to resolve a problem with unintended acceleration that has stripped some of the luster off the carmaker’s reputation for reliability.

When owners of the Empire State Building decided to blanket its towering facade this year with thousands of insulating windows, they were only partly interested in saving energy.

MySpace was once the pre-eminent social networking site, but recently it has lost some luster to Facebook.

Wall Street may be losing its luster for new U.S. college graduates who are increasingly looking to the government for jobs that enrich their social conscience, if not their wallet.