According to an independent study exclusively obtained by B&C from Frank N. Magid Associates on Olympic viewing, Deal or No Deal had the highest ad recall and intent to view of any NBC show promoted, while the network may already have cause for concern about rookie Kath and Kim.
magidDeal or No Deal NBC's Olympic WinnerBroadcasting & Cable - Advertising News Mon, 08/25/2008 - 00:01
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