marketers

FMX, Martini Media, PredictAd, QuinStreet, Reedge, and Veruta become the first six marketers to...

Comcast Spotlight, Zenith Media, Google, Canoe Ventures jockey for position as leading ad...

Companies are marketing themselves on college campuses as never before, often employing students themselves to take the messages to their peers.

Marketers have long believed that some customers have a disproportionate influence on others when it comes to purchase decisions.

The real challenge is identifying and targeting the "micro influencers," or those who are particularly trusted on certain topics.

Advertisers and marketers can now distribute and integrate their offers and products through TV, Radio, Online, Mobile, and Print, on a pay for performance per inquiry basis with limited out of pocket investment.

Food marketers are pitching their products to children via Web sites that critics say blur the line between activities and advertising.

Coveted, young digital consumers have buying power, brand...

A few lucky inventors, entrepreneurs, and marketers have hit the jackpot with silly ideas that have just the right combination of humor and utility to move tons of units and bring in piles of revenue.

Black means luxury, yellow induces window shoppers to step inside. Here's how marketers are using color to manipulate our buying habits.

Gives marketers/distributors 15 days to take action to protect...