marketing

Corporate brand managers, marketing execs list most mediagenic NFL...

Content marketing is an art and a science, and it's all about leaving traditional sales tactics behind. These 10 pointers will set you on the road to success.

The demand for technology in classrooms has inspired companies like Apple to court educators through zealous marketing, sometimes inviting criticism.

A marketing powerhouse has arisen in the war on breast cancer — and, like it or not, it is shaping the national conversation about the disease.

Epocrates has won over nearly half of the nation’s doctors for its free smartphone app. But “free” comes with the price of marketing messages.

With a computer in front of you, the world is literally at your fingertips. When employers want to know more about you, the first place they look is online.

Owning your own website means owning your own brand.

Logan Chierotti announces the launch of his new website. The new website gives details about Logan Chierotti and his passion for the outdoors and marketing.

Sears' new CEO pledges to help turn around the ailing retailer by relying on its core brands like Crafstman and Land's End and being smarter about marketing to customers.

The nation’s largest minority is younger and bicultural,and poses a huge marketing...

(University of Missouri-Columbia) A University of Missouri researcher says people who overuse credit have very different beliefs about products than people who spend within their means.

Following a new study, Marsha Richins, a professor of marketing, says many people buy products thinking that the items will make them happier and transform their lives.