mascot

A great mascot builds brand equity for decades, while a bad one can be an embarrassing smear on a company’s history.

Both types often meet the same fate, though, when it comes time for forced retirement. Here are a few of our favorites, some still mourned, some still mocked.

After running Chrysler LLC for a year, Cerberus Capital Management LP must be wondering if its mascot, the three-headed dog that guards the gates of hell, is protecting it from the underworld or leading it into the flames.