media buyer

Optimedia Ranks Olympics Above Super Bowl

Broadcasting & Cable - Business and Deals News  Wed, 10/01/2008 - 11:50

Media buyer’s Content Power Rating Report -- Sports Edition combines many metrics to rate TV sports.


 

Hallmark Deal with Starcom Advances Upfront

Broadcasting & Cable - Business and Deals News  Wed, 05/21/2008 - 17:10

Hallmark Channel snagged the second cable-network buy in the upfront market via a $10 million-$15 million deal from media buyer Starcom USA.