new marketing

Marketers have long believed that some customers have a disproportionate influence on others when it comes to purchase decisions.

The real challenge is identifying and targeting the "micro influencers," or those who are particularly trusted on certain topics.

Venn Digital has announced the formation of a new partnership with email marketing agency Profunnel to deliver new "Marketing Automation" software to boost the success of their clients' email marketing campaigns.

Retailers are hurting! People are not spending as much regardless quite appealing discounts, but online business is still doing well according to Forrester report for 2009.

What fuels it?

(PRESS RELEASE – April 23, 2010) – ActionCOACH is offering free tickets to the Business is Booming Tour, valued at over $500.

The North American tour visits 52 cities through September and promises to help business owners improve financial results, develop new marketing strategies and retain customers during current economic conditions.

To reserve a space in the sell-out tour, visit http://coachmybusiness.net/.

Tax preparation giant H&R Block Inc. is preparing a new marketing campaign aimed at attracting new clients and holding onto their business.

College students won't be tempted with free goodies to sign up for credit cards come February  when new marketing restrictions and other rules will take effect.

General Motors kicks off a marketing campaign next week pitched by its new chairman and featuring a money-back guarantee — unsatisfied car buyers can get a full refund within two months.

Selling Hawaii could be considered the easiest job in the world.

After buzz built online about a new marketing job, Best Buy Co. Inc. is reworking the help-wanted listing that sought Twitter experience and put a number on it — 250 followers.

Chicago, Illinois (PRESS RELEASE - July 3, 2009) - TalentDrive, the creator of the advanced SaaS sourcing technology, TalentFilterSM, just today released the results from the recent “What Steps Are You Taking to Leverage this Recession” April through June 2009 survey.

The economic recovery survey found that 50% of HR Professionals surveyed are actively preparing for the return of hiring and “the other side” of the recession.