As shoppers trade down to cheaper private labels and store brands, marketers for well-known names turn their focus to value.
private labelsAdvertising: Food Brands Compete to Stretch a DollarNYT > Business Sun, 05/10/2009 - 19:28
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private labelsAdvertising: Food Brands Compete to Stretch a DollarNYT > Business Sun, 05/10/2009 - 19:28
As shoppers trade down to cheaper private labels and store brands, marketers for well-known names turn their focus to value. |
