public service announcements

FCC Boosts DTV-Education Efforts

Broadcasting & Cable - Business and Deals News  Wed, 09/17/2008 - 16:30

Federal Communications Commission distributes public-service announcements, long-form video.


 

Spot On

Broadcasting & Cable - Advertising News  Mon, 04/21/2008 - 03:00

From celebrity tips to offering trips and prizes, cablers are taking a variety of approaches in public service announcements focused on environmental and conservation issues.

Here are several examples of how programmers have been spreading the green word. E!: 'Play a Part' Working with the Environmental Media Association, E! takes a straightforward approach to get the message out, recruiting st...


 

MyNetworkTV to Air DTV-Education PSAs

Broadcasting & Cable - Business and Deals News  Tue, 04/08/2008 - 17:53

MyNetworkTV is informing affiliates that it plans to air at least two primetime digital-TV-education public-service announcements per week, per quarter.

That's according to a memo to affiliates obtained by B&C.