NEW YORK, NY (Press Release – December 5, 2011) – The Guardian Life Small Business Research Institute has identified six trends small business owners are likely to face in 2012.
Many of these trends are extrapolated from the Institute’s research fielded in October 2011, which surveyed nearly 1,100 business owners of various sizes.
They indicate that small business owners will need to focus on improving productivity and differentiating their businesses to overcome continued economic challenges and to compete with larger companies in the coming year.