toilet paper

Paper suppliers have focused their green efforts on recycled fiber content. The thinking is: If it's recycled, then it must be good for the environment, and the more recycled, the better.

But as owners of commercial buildings look for greener paper, they're questioning if recycled is really better.

Can our collective ass-gaskets stand the solution?

Shoppers around the globe are cutting down on optional purchases like fine fragrances and turning to cheaper store brands for everyday items like toilet paper, sapping sales for consumer stalwarts like Procter & Gamble, Colgate-Palmolive and Kellogg.

We’re here in Vegas for BlogWorld. The flight out here was sheer craziness - passengers singing songs over the intercom, toilet paper races, and our whole flight said hello to BlogWorld.

I kid you not, I couldn’t make this stuff up.