tv series

Web-to-TV series gets second season after most-watched premiere since 2006.

Web site, syndicated TV series team up on cross-promotion.

WE tv said its fifth-season premiere of Bridezillas beat the premieres of the other four in household rating and set viewing records for the premiere of any WE tv series in women 18-49 (408,000), 25-54 (316,000) and 18-34 (234,000).

As advertisers continue to demand the greater accountability and demographic targeting that the Internet offers, cable networks have adapted differing strategies in dispatching content online—posting “extras” or full-length episodes from their old and current TV series, creating new shows or launching entirely new Websites.

Branded entertainment, in which a brand is integrated into the plot of a movie or TV series, is intended to prevent consumers from avoiding advertising.