university of chicago

(University of Chicago Press Journals) Menus and advertising affect our emotions, and if we understand those emotions, we make better food choices, according to a new study.

(University of Chicago Press Journals) Wouldn't you like some more information about that cream puff? Not if you just ate it.

A new study examined what's known as the "blissful ignorance effect," the way consumers' goals shift after they've made purchases.

(University of Chicago Press Journals) When it comes to tempting or fattening foods, some people are a lot more impulsive than others.

And according to a new study, impulsive people think and act differently than non-impulsive people after they remember a time when they resisted or succumbed to temptation.

(University of Chicago Press Journals) A person flipping through a magazine or watching TV sees a number of advertisements.

Does the placement of those ads matter to consumers? A new study says it does. But whether people have a positive or negative impression depends on how knowledgeable they are about the products being pitched.

(University of Chicago Press Journals) As portion sizes have increased, Americans' waistlines have expanded. And as a new study demonstrates, consumers are tricked into drinking more soft drinks when retailers eliminate small drink sizes.

(University of Chicago Press Journals) Households located in poor neighborhoods pay more for the same items than people living in wealthy ones, according to a new study.

(University of Chicago Press Journals) People are more likely to reuse hotel towels if they know other guests are doing it too.

(University of Chicago Press Journals) Healthy people are more willing to take drugs to enhance traits that are not fundamental to their identity.

People's willingness to take a pill or drug depends on whether the trait the drug promises to enhance is one they consider fundamental.

(University of Chicago Press Journals) Tempting treats are being offered in small package sizes these days, presumably to help consumers reduce portion sizes.

Yet new research found that people actually consume more high-calorie snacks when they are in small packages than large ones.

And smaller packages make people more likely to give in to temptation in the first place.

(University of Chicago Press Journals) Certain kinds of research can help improve social problems, according to a new study.

Participatory action research actively seeks to change the behavior or situation of the consumer.