university of chicago press

(University of Chicago Press Journals) You're on your computer, about to buy a vacation package when the phone rings.

According to a new study, when you return to the computer after the interruption, you may have a completely different mindset -- and make a different decision.

(University of Chicago Press Journals) Menus and advertising affect our emotions, and if we understand those emotions, we make better food choices, according to a new study.

(University of Chicago Press Journals) Wouldn't you like some more information about that cream puff? Not if you just ate it.

A new study examined what's known as the "blissful ignorance effect," the way consumers' goals shift after they've made purchases.

(University of Chicago Press Journals) When it comes to tempting or fattening foods, some people are a lot more impulsive than others.

And according to a new study, impulsive people think and act differently than non-impulsive people after they remember a time when they resisted or succumbed to temptation.

(University of Chicago Press Journals) A person flipping through a magazine or watching TV sees a number of advertisements.

Does the placement of those ads matter to consumers? A new study says it does. But whether people have a positive or negative impression depends on how knowledgeable they are about the products being pitched.

(University of Chicago Press Journals) Marketers like to talk about "priming" goals -- or sending subtle messages to encourage consumption.

For example, thirsty people who encounter ads related to thirst tend to buy more beverages. But a surprising new study reveals that goal priming can backfire, especially when consumers are in uncommon situations.

(University of Chicago Press Journals) Households located in poor neighborhoods pay more for the same items than people living in wealthy ones, according to a new study.

(University of Chicago Press Journals) People are more likely to reuse hotel towels if they know other guests are doing it too.

(University of Chicago Press Journals) Tapping into the desire to have an attractive smile is the best motivator for improving oral hygiene, and new immigrants are the most receptive to oral health messages.

(University of Chicago Press Journals) Healthy people are more willing to take drugs to enhance traits that are not fundamental to their identity.

People's willingness to take a pill or drug depends on whether the trait the drug promises to enhance is one they consider fundamental.