Does what you perceive equal the reality? You and I are so bombarded with ads selling hair products, shoes, clothing, medicine, etc but do you find the perceived value of the product is equal to the reality or more than it or less than how you perceive it?
This article began from a section of Michael Levine’s book, Guerrilla PR 2.0 . In the book Michael has a section about perception being reality. He gives some really great...
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