Recent news reports of sweetener reformulations raise questions ...

Courtesy http://www.eurekalert.org/rss/business.xml  Mon, 06/29/2009 - 22:00

(Weber Shandwick Worldwide) The misleading "health" halo surrounding highly-publicized marketing campaigns regarding sweetener reformulations is starting to dim.

Recent announcements by Starbucks and other brands that they will remove high fructose corn syrup from certain products are being called into question in news articles by several experts and respected journalists.

Recent Washington Post and Chicago Tribune articles have poked holes in companies' marketing efforts and put forth scientifically substantiated facts about sweeteners commonly used in foods.


 

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