Small-Business Retailers Identify Customer Service as Advantage ...

Courtesy Small Business Trends  Sun, 11/01/2009 - 14:00

Needham, Massachusetts (PRESS RELEASE – November 1, 2009) — Half of small-business retailers who compete against major retailers say customer service differentiates their business from their larger competitors, according to a recent survey from RatePoint, a leading provider of customer feedback and online reputation management services.

Similarly, a February 2009 study by Forrester Research shows the recession has strengthened the correlation between customer experience and customer loyalty.

According to RatePoint’s survey, one-third of these small businesses (SMBs) said...


 

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