Swipe File: What Is It and Why Do I Need One?

Courtesy Sparkplug CEO  Tue, 07/21/2009 - 09:03

alice-sebaThis is a guest blog post by Alice Seba, the Internet Marketing Sweetie.

The first time I heard the term “swipe file”, I was mortified. For those unfamiliar with the term, it means keeping a folder (whether print or on your computer) of sales copy you like.

The point is to refer to it when it’s time for you to craft your own copy.

I know, right?!

Is this really a suggestion to...

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