journal of consumer research

Bottoms up: Individualists more likely to be problem drinkers

Sun, 16 Nov 2008 23:00:00 -0600

(University of Chicago Press Journals) What makes residents of certain states or countries more likely to consume morealcohol? According to a new study in the Journal of Consumer Research, highlevels of individualism lead to more problem drinking.

I'm sticking with my brand: Loyal customers perceive competitor ...

Sun, 16 Nov 2008 23:00:00 -0600

(University of Chicago Press Journals) What does it take for marketers to reach customers who are already loyal to aparticular brand? A new study in the Journal of Consumer Research examinesbrand loyalty and the way it affects perceptions of advertising.

Necessary lattes?

Sun, 16 Nov 2008 23:00:00 -0600

(University of Chicago Press Journals) Why do so many of us give up on those New Year's resolutions to lose weight orcurb luxury spending? A new study in the Journal of Consumer Research says ithas to do with the way our goals intersect with our natures.

How often will you use that treadmill?

Sun, 16 Nov 2008 23:00:00 -0600

(University of Chicago Press Journals) Why not buy that treadmill? You'll be exercising every day, right? A new study in the Journal of Consumer Research examines why our expectations of our behavior so often don't match reality.

New kids on the block: Latecomers must be unique to outperform p...

Mon, 13 Oct 2008 00:00:00 -0500

(University of Chicago Press Journals) A new study in the Journal of Consumer research finds that people evaluate pioneer brands more thoroughly than the next brands they encounter. They also tend to associate attributes common to both brands more to the first brand they encounter.

New model explains why we overestimate our future choices

Wed, 16 Jul 2008 00:00:00 -0500

(University of Chicago Press Journals) When people make choices for future consumption, they select a wider variety than when they plan to immediately consume the products. A new study in the Journal of Consumer Research examines the reasons behind this diversification of choices.

Categories help us make happier choices

Wed, 16 Jul 2008 00:00:00 -0500

(University of Chicago Press Journals) Most of us have stood in a supermarket aisle, overwhelmed with the array of choices. Making those choices is easier if the options are categorized, according to new research in the Journal of Consumer Research.

Good news for veggies

Wed, 16 Jul 2008 00:00:00 -0500

(University of Chicago Press Journals) Many heavy meat eaters believe they eat a lot of meat because of the taste. But according to groundbreaking new research in the Journal of Consumer Research, the reason that a beef burger tastes better than a veggie burger to some people has more to do with values than actual taste.

People predict budgets better on annual basis

Wed, 16 Jul 2008 00:00:00 -0500

(University of Chicago Press Journals) A new study in the Journal of Consumer Research found that people who made annual budgets were more accurate than those who made monthly ones. They also found that peoples' perception of their budget-making abilities affected the accuracy of the budgets.

Mixed feelings not remembered as well as happy or sad ones

Wed, 25 Jun 2008 00:00:00 -0500

(University of Chicago Press Journals) According to new research in the Journal of Consumer Research, people tend to underestimate the intensity of their recalled feelings if those feelings were mixed, as opposed to purely happy or sad.