As TV Dwindles, It Still Leads

Courtesy Digg - Business & Finance  Mon, 05/25/2009 - 23:10

FTA: So if what Mr. Kimmel said was both funny and true, what gives? Why, as network television has been sliced in half in terms of audience in the last few decades, do marketers still buy in?

First and foremost, because it works.

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