(University of Chicago Press Journals) Alternative health remedies are increasingly important in the health care marketplace.
A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies.
When East meets West: Why consumers turn to alternative medicineCourtesy http://www.eurekalert.org/rss/business.xml Mon, 11/16/2009 - 23:00
(University of Chicago Press Journals) Alternative health remedies are increasingly important in the health care marketplace. Tags:
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