When ‘free’ doesn’t pay off

Courtesy Ask FSB  Tue, 02/10/2009 - 16:38

Offering a product too cheaply can devalue it for customers. Here’s how to zoom in on the right price point.

Emil G., Santa Monica
Is making a service free more counterproductive then selling the same service at a low cost?

We recently put together a highly defined service in which we analyze the conversion rates of Web sites and make strategic suggestions - which we were already doing, it just wasn’t separated out into its...


 

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